Assignment Task
The Purpose and Context
This assignment will help you develop your understanding of the planning, development and implementation phases of strategic business management.
Case Scenario
Companies use strategic planning as an instrument to guide daily decisions, evaluation progress and focus or change priorities.
Just Toyz is a Thai online wholesaler who supplies toys to both Japan and the United Kingdom. Just Toyz was created as an internet startup and became a multimillion Baht company in just 36 months.
The company needs to develop a strategic plan and has hired you as a business consultant to help with the creation of a strategic plan. Just Toyz CEO, Ted Willard, wants you to create a strategic plan that will help the company continue to grow.
Assignment Instructions
Using relevant industry information, create a strategy report for Just Toyz that includes the following components:
An outline comparing the different strategy Choose the one that you feel best supports Just Toyz’s growth.
Competitive advantage strategy that will assist Just Toyz to strengthen their marker shares in both of its international
Make recommendation to Just Toyz about the company’s short term and long-term
Strategic plan including an executive summary, mission statement, vision statement, SWOT analysis and goals.
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