Assignment details Behavioural Economics (2210)
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VV O. During industry week, you saw two presentations from our industry speakers, Janine Bialecki and Timo Volkmer. Choose one of the following two projects to write your analytical essay on. Project 1: Using behavioural insights to protect consumers You have been hired by the Australian Competition and Consumer Commission (ACCC) to design a policy that protects consumers from manipulative behaviour by organisations. Choose 2 concepts from behavioural economics that you think can help inform the ACCC’s policy design. You can choose either concepts discussed by Janine, concepts discussed in the lectures, or your own ideas. Explain both concepts, how they can be used, and how they might be tested in a lab or field experiment (Lecture 2). OR Project 2: How to not de-motivate employees You are the CEO of a large company and are tasked with designing your organisation in a way that keeps employees motivated. Timo discusses several ways organisations can improve their environment, with a focus on success. Choose 2 concepts from behavioural economics that you think can help employees feel successful (and hence motivated) at work (Lecture 5 discusses lots of relevant concepts, such as framing effects, social norms, availability effect, anchoring effect, status quo bias, etc). Explain both concepts, how they can be used, and how they might be tested in a lab or field experiment (Lecture 2). Find the attached Structure for Assessment 2 Analytical Essay n Dashboard Calendar To-do Notifications Inbox 000 000
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