Task 1 Read Section 4.1 and describe Porter’s Five Forces and their application to Airline Industry.

Task 1 Read Section 4.1 and describe Porter’s Five Forces and their application to Airline Industry. Task 2 Read Section 4.2 and explain how an airline can gain strategic advantage with reference to Figure 4.1 given in your textbook (page 97). Task 3 Read Section 4.3.2 and evaluate the various strategic options available for legacy airlines. Task 4 Read Section 4.4 and analyze focus strategies that would bring sustainable competitive advantage for airlines. Task 5 Read Section 4.5 and appraise the common mistakes of the failed airlines makes with regard to their business models and marketing strategies.

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