The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service compone

MC4061QA Principles of Marketing

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom

• Marketing

• Management – Professional services

•  Fashion

•  Leisure

• Tourism

•  Aviation

• Music Business

• Financial services

• Education

• Not for Profit/Charity

The key tasks that form this assessment include:

• A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.

• Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.