This requires that you conduct research on LEGO beyond the case study material in the textbook. In t

case study

Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

- Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

- Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

Select one or two of the alternatives above to solve the problem that you identified in this case analysis.

Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.