UMKDFG-15-M: Customer and International Market AnalysisQuestion 1: Using relevant theories, framew

UMKDFG-15-M: Customer and International Market Analysis

Question 1:

Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Wildland Park finds itself, and make recommendations for a marketing strategy. Identify any risks or challenges associated with your recommendations.

There are three core sections to the analysis:

1. Analysis and evaluation summarising the situation, strategic priorities and alternative options – 1000 words

2. Recommendations

3. Challenges and risks

The remaining 1500 words cover sections 2 and 3.

You will be rewarded for relevant and well-integrated reading beyond the lecture content. Consult market reports via the Library, such as Mintel or Euromonitor, to familiarise yourself with the market.