Assignment Task
Your Assessment
This assessment is to be done individually.
Students are to write a word report about Influencers and Social Media Markers and submit it as a Microsoft Word file via the Turnitin portal at the end of Week 10.
Students will receive marks for content, original thinking, recommendations made that arespecifically tailored to the case study that your facilitator assigns to your class, appropriate structure and referencing.
Two weeks before the written report is due, in Week 8, students are to record a 2-minute video talking about what progress they have made so far on the report, the name of a specific candidate influencer being considered and why, and what hurdles are still to be overcome in completing the report, with at least two specific examples provided from your draft.
Description
You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.
As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):
Follower reach
Audience type (real people, influencers, and non-engaged) o Demographics Likes-to-comments ratio
Brand mentions
Engagement rates
Competitors' use of influencer
Assessment Instructions
You have been asked to write a report on your chosen influencer for the organisation assignedto you, the criteria you used in selecting this influencer, and a back-up influencer to approach incase you are not able to reach a negotiated agreement with your first-choice influencer.
Your report should include the following:
Executive summary
What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you
What social media data were accessed and analysed that led to your selection of influencer
What activities your choice of influencer will engage in as part of your organisation's marketing plan
Reasons why your first choice might not be available or interested in serving as influencer for your organisation
If your first-choice influencer is not available or interested, your sele back-up influencer to approach instead
At least ten references in Harvard format
Note that if you do not specify a back-up influencer in your written report, you could receive 0/30 on this assessment task.